Certain holidays, like Black Friday, Christmas, and others, can't go without a sale. For bigger holidays, larger email campaigns are designed and sent with more frequency.
To stand out from other gym equipment brands, REP's 2021 Black Friday campaign had a colorful pop / punk rock aesthetic, which translated into our biweekly emails announcing new sales and deals.
Daniel Castro Maia (he/him) is a Brazilian illustrator and designer based in Denver, CO. By day, Daniel is the lead graphic designer at REP Fitness. By night, he's a freelance illustrator. On weekends, he's a couch potato. Daniel studied Illustration at California College of the Arts in San Francisco.
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The New York Times / POLITICO Europe / The Washington Post / Quanta Magazine / Fireside Fiction / Institutional Investor / The Real Deal Magazine / Hero Complex Gallery / The Fillmore / VinePair / + more.
- Society of Illustrators 63
- American Illustration 38, 39 Chosen
- 3X3 No. 16, No. 17, No. 18
- Creative Quarterly 55, 56, 57
- Communication Arts Interactive Annual 2019, Shortlist 2019-21
- Latin American Ilustración 7, 8 Selected
- Adobe Design Achievement Award 2019