Product Launches
Email Design
REP email subscribers are usually the first to know about product launches, thanks to highly designed launch emails that introduce each product's best features.
Client
AD
date
Animal Print Plates
Preview the email here. Our concept for REP's new bumper plates with animal prints was to make the announcement seem like an adventurous discovery. We achieved this thanks to great photography by Andrew Han, and some creative image editing to make each plate more like uncovered fossils.
Safety Squat Bar
Preview the email here. For the launch of REP's Safety Squat Bar, the concept was to use the word 'Safety' as a theme for the design. The main reason for this was to highlight its features as a safer and more comfortable bar for certain exercises.
Ares Cable Attachment
Preview the email here. Named after the greek god of war, REP's Ares Cable Attachment was a major product announcement. We wanted to stay away from imagery of war and violence, but keep the aggressive and bold tone that a name like Ares invokes.
AB-4100 Adjustable Bench
Preview the email here. The AB-4100 announcement was made more colorful and fun, as it was REP's first bench to have limited edition colors. Since this is a more affordable product, a fun and approachable design allows us to save the "premium" feeling email designs for higher end products.
Cambered Swiss Bar
Preview the email here. The Cambered Swiss Bar was REP's first product launch in 2022. As such, this email was designed to feel more special and unique than REP's usual email newsletters.
