REP Email Flows

Email Design

Email flows are triggered based on user actions. At my time at REP, we completely redesigned and expanded email flows, such as redoing abandoned cart emails, welcome series, and designing all REP Rewards emails.

REP Fitness
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Welcome Series

Every time a user subscribes to our email newsletter, they trigger the Welcome Series flow. Certain image blocks are also swapped based on user location logic. View a preview of email #1 here.

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Abandoned Cart

When a user adds items to their cart without checking out, they trigger the Abandoned Cart flow. Two personalized reminders are sent over a number of days, and highlight certain perks about buying from REP.


Daniel Castro Maia (he/him) is a Brazilian illustrator and designer based in Denver, CO. By day, Daniel is a graphic designer for Nectar Consulting. By night, he's a freelance illustrator. On weekends, he fights crime with the help of his cat sidekick. Here's proof. Daniel studied Illustration at California College of the Arts in San Francisco.

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Selected Clients

The New York Times / POLITICO Europe / The Washington Post / Quanta Magazine / Fireside Fiction / Institutional Investor / The Real Deal Magazine / Hero Complex Gallery / The Fillmore / VinePair / + more.


- Society of Illustrators 63
- American Illustration 38, 39 Chosen
- 3X3 No. 16, No. 17, No. 18
- Creative Quarterly 55, 56, 57
- Communication Arts Interactive Annual 2019, Shortlist 2019-21
- Latin American Ilustración 7, 8 Selected
- Adobe Design Achievement Award 2019

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